Last updated: January 2026

This Privacy Policy explains how Bates Wharf Marine Sales Ltd (“we”, “us”, “our”) collects, uses, stores and shares your personal data when you:

visit or use www.bateswharf.co.uk (the “Website”);
enquire about, purchase or use our products or services; or
otherwise communicate with us (together, the “Services”).

In this Privacy Policy, “you” refers to any individual whose personal data we collect, including customers, prospective customers, website visitors and subscribers.

We are committed to protecting your personal data and handling it responsibly, transparently and in accordance with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations or regulatory guidance.
When we do, we will update the “Last updated” date at the top of this page. Where required by law, we will notify you of significant changes.

How We Collect Personal Data

We collect personal data in the following ways:

1. Information you provide to us directly

This includes information you submit when you:

make an enquiry or purchase;
contact us by email, phone, website form or social media;
subscribe to marketing communications; or
interact with customer support.

This may include:

Name
Email address
Telephone number
Postal address
Payment and transaction details
Enquiry or correspondence content

You are not required to provide personal data, but failure to do so may limit our ability to provide certain services.

2. Information we collect automatically

When you visit our Website, we may automatically collect limited technical information, including:

IP address
Device and browser type
Pages viewed and interactions
Referring URLs

This information is collected using cookies and similar technologies. See the Cookies section below for more detail.

3. Information from third parties

We may receive personal data from trusted third parties, including:

Website hosting, analytics and marketing platforms
Payment providers
Advertising and social media platforms (where you interact with our content)

All third-party data is processed in accordance with this Privacy Policy.

How We Use Your Personal Data

We use personal data only where we have a lawful basis to do so. These uses include:

Providing products and services

To:

process enquiries and transactions;
deliver products and services;
manage customer relationships;
provide after-sales support.

Lawful basis: Contract performance or legitimate interests.

Marketing communications

To:

send email, postal or telephone marketing (where permitted);
notify you of offers, events, products or services;
personalise marketing content.

We only send marketing communications where we are legally permitted to do so under PECR, including where:

you have given consent; or
you are an existing customer and we rely on the “soft opt-in”.

You can unsubscribe at any time.

Lawful basis: Consent or legitimate interests.

Website improvement and analytics

To:

monitor website usage;
improve performance, content and user experience.

Lawful basis: Legitimate interests.

Security and fraud prevention

To:

protect our Website, customers and systems;
prevent fraudulent or unauthorised activity.

Lawful basis: Legitimate interests and legal obligations.

Cookies

Our Website uses cookies and similar technologies to:

ensure the site functions correctly;
remember preferences;
analyse usage and improve performance.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

How We Share Personal Data

We may share personal data with trusted third parties where necessary, including:

IT and website service providers
Payment processors
Marketing and analytics providers
Professional advisers (e.g. legal or accounting)

All third parties are required to handle your data securely and lawfully.

We may also disclose personal data where required by law or in connection with a business transaction.

We do not sell personal data.

International Transfers

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

UK International Data Transfer Agreements; or
adequacy regulations recognised by the UK Government.

Data Retention

We retain personal data only for as long as necessary to:

provide our services;
comply with legal obligations;
resolve disputes; and
enforce agreements.

Retention periods vary depending on the type of data and purpose of processing.

Your Rights

Under UK data protection law, you may have the right to:

access your personal data;
request correction of inaccurate data;
request deletion of your data;
restrict or object to processing;
withdraw consent at any time;
request data portability; and
lodge a complaint with the Information Commissioner’s Office (ICO).

You can exercise your rights by contacting us using the details below.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal data from anyone under 16 years of age.

Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies separately.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your rights, please contact us:

Email: sales@bateswharf.co.uk
Address:
Bates Wharf Marine Sales Ltd
Bridge Wharf
Chertsey
KT16 8LG
United Kingdom

Bates Wharf Marine Sales Ltd is the data controller for the purposes of UK data protection law.